New media campaign proves hit with young people

Posted by on Jul 26, 2011 in Drugs & alcohol, Latest news | No Comments

A campaign launched to tackle teenage dating abuse has so far captured the attention of thousands of young people in the borough.

Safe & sound, Dudley’s community safety partnership launched the cute, funny, smart… campaign last month highlighting to teenagers the controlling behaviour one partner may try to inflict over the other.

The new media campaign is made up of five video clips, each showing possible abusive situations, the question what would you do now? Is then posed to the viewer, before explaining why the situation could be a warning sign of dating abuse. 

So far, over 2,000 people received the campaign via twitter, over 400 people have viewed the clips on you tube, almost 300 via Bluetooth and approx 1,000 students at Halesowen, Stourbridge and Dudley colleges were spoken to about the campaign when Kerrang! roadies visited their college.

Councillor Adrian Turner, cabinet member responsible for community safety, said:

“This campaign has really encouraged debate amongst young people about the warning signs of dating abuse and the video clips have been instrumental in doing this.  This campaign also proves this is the way young people want to receive information.”

To find out more about teenage dating abuse, visit



Notes to editors                                                        

About safe & sound

safe & sound formed in 1998 and is made up of public sector and voluntary organisations covering Dudley borough.  By actively working together it aims

to reduce crime and disorder, as well as improve the availability, capacity and effectiveness of treatment for drug and alcohol misuse.

Partners include Aquarius, Black Country Chamber and Business Link, Dudley Council, Dudley Council for Voluntary Services, Government Office West Midlands, National Offender Management Service, Dudley Health Community, West Midlands Fire Service and West Midlands Police.

For more information contact:  Louise Kavanagh, Marketing and communications 01384 816050

Leave a Reply