No rogue trader zones roll out

As part of a pilot project, 22,000 households in Dudley borough will benefit from being in a no rogue trader zone.

The borough’s first no rogue trader zones will be rolled out in the Halesowen area as much of the area has been identified as a hotspot for bogus caller and rogue trader activity.

The aim is to include the Halesowen North and South, Hayley Green & Cradley South, Belle Vale and Cradley & Wollescote wards, but the project will be rolled out on a staggered basis. 

The zones, which started to roll out this month, have been funded by safe & sound,Dudley’s community safety partnership, and have been set up to deter rogue traders and promote the council’s bogus caller hotline.

Households in these areas will receive information to help them identify rogue traders and a door sticker to help deter them.  In addition, signs will be erected around the zones to ward off bogus callers.

Police and trading standards officers will be inspecting the neighbourhoods and approaching traders who are working on property or operating door to door to verify they are genuine. 

Councillor David Stanley, cabinet member for environment and culture, said:

“It’s important residents, particularly those who are vulnerable, are aware of the dangers of rogue traders.  The new zones have been set up to both reassure residents we take this matter seriously and to deter rogue trader activity.

“Although we will carry out increased activity in the pilot zones, everyone in the borough can make use of the bogus caller hotline and we will investigate incidents of rogue trader activity from anywhere in the borough.

“With the support of residents, we can stamp out doorstep crime in Dudley.”

Inspector Clive Steedman based at Halesowen police station, said;

“Most victims of rogue traders are vulnerable elderly residents, who often get robbed of their life savings because they are not aware of what crime prevention tips to adhere to.

“Rogue trading is a despicable way of taking advantage of unassuming people. This initiative will have a positive impact on the local community within Halesowen”.

You can report rogue traders by calling the bogus caller hotline on 01384 812045.

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