New campaign hits the road

A campaign to raise awareness of the dangers of mixing alcohol and cocaine will hit bars in Stourbridge this weekend.

safe & sound,Dudley’s community safety partnership, launched the ‘drop dead gorgeous’ campaign earlier this month which aims to raise awareness of the potentially lethal substance cocaethylene.

Cocaethylene is produced when cocaine is mixed with alcohol and the campaign features a reveller who has suffered from the consequences of this.

The campaign will be rolling into the borough’s beer gardens on Saturday 27 August to spread the word about the lethal substance. On both days revellers will be able to find out more information about cocaethylene.

Kerrang radio roadies will be handing out information cards and bottles of water at a number of Stourbridge’s pubs and bars including The Glass, The Old White Horse, Katie Fitzgerald’s, Lloyds and The Glass House.

People will also be able to log on to the Kerrang website to access more information and to sign up for a chance to win a pair of gig tickets with the station.

A video is also available which offers more information about the dangers of cocaethylene.

Councillor Tim Wright, cabinet member for community safety, said:

“This campaign is a stark reminder of the consequences of mixing cocaine with alcohol. By taking to the road we will ensure that the information reaches as many people as possible.”

For advice and information talk to FRANK on 0800 776 600, visit or

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